Flexible/Remote

ICMIZER is a dedicated software company that develops advanced tools to help poker players improve their strategies. Our range of digital products is designed to empower poker enthusiasts worldwide, making it easier for players to handle complex challenges such as calculating Nash equilibrium. We have a strong presence in important markets like the US, Brazil, Europe, CIS, and China, and we prefer to maintain a close-knit team of skilled developers and mathematicians. Our structure allows us to stay nimble, act creatively, and support each team member's professional ambitions.

We're currently seeking an ambitious and self-driven Chief Marketing Officer to become a pivotal business driver, lead our marketing efforts and launch an exciting new global software product. In return, we offer remarkable flexibility – the ability to work remotely or the option to relocate to Cyprus – and a chance to make an impact in an exciting market niche. While a passion for poker is beneficial, you don't need to be a poker pro. We'll provide comprehensive training to familiarize you with the world of flops and turns during your onboarding process.

Key responsibilities:

• Define, develop, and execute a comprehensive global performance marketing strategy, with a strong focus on our key markets: the US, Brazil, Europe, CIS, and China.
• Drive significant growth in brand awareness, lead generation, conversions, and the overall user acquisition funnel within the first year.
• Skillfully manage the marketing budget, allocate/invest funds wisely, and consistently achieve the best possible ROI.
• Provide oversight for all aspects of our marketing operations, including market research, brand development and positioning, influencer and affiliate marketing, display ads, email workflows, and communications across various channels.
• Develop and manage strategic relationships with poker influencers to broaden our reach and impact.
• Revamp and enhance our affiliate marketing strategy, identifying new partners and evaluating the impact of those who already support us.
• Utilize data and analytics to identify insights and recommend areas for optimization.
• Collaborate closely with the CEO and developers, offering new market insights, proposing valuable improvements and features, and actively participating in updating the company's product strategy.

Required Skills & Qualifications:

• Master’s or Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 7 years of marketing experience, with a proven record of conducting successful marketing campaigns. Experience in launching a global software product from scratch is required.
• Expertise in digital marketing tools, performance marketing, and influencer partnerships.
• Self-driven and proactive personality, with the ability to quickly learn.
• Proficiency in interpreting large amounts of data and managing multiple tasks simultaneously.
• A solid understanding of customer and market dynamics in the US, Brazil, Europe, and CIS.
• Excellent written and verbal communication skills, including C1 in English.